1、张三一直喜欢喝20块钱的茶叶。新开茶店里每次张三去买茶叶，老板都送他半两好茶。
1. Zhang San always liked to drink tea that cost 20 yuan. Whenever he went to the newly opened tea shop to buy tea, the boss would give him half a liang of good tea as a gift.

张三将好茶攒着待客。一天闲来无事泡壶好茶，竟喝上瘾。喝完免费的好茶，张三便不愿喝20块的了。
Zhang San saved the good tea for guests. One day, when he was idle, he brewed a pot of good tea and became addicted to it. After finishing the free good tea, Zhang San was unwilling to drink the 20-yuan tea anymore.

不管他买多贵的茶叶，老板总送他半两更好的。半年下来，张三花在茶叶上的钱是原来的十倍！
No matter how expensive the tea he bought, the boss would always give him half a liang of even better tea. In half a year, the money Zhang San spent on tea was ten times what it used to be!

2、观察30到40这个年纪的旅客，头等舱的旅客往往是在看书，公务舱的旅客大多看杂志用笔记本办公，经济舱则看报纸电影玩游戏和聊天的较多。
2. Observing passengers aged 30 to 40, those in first class are often reading books, those in business class mostly read magazines and work on laptops, and those in economy class tend to read newspapers, watch movies, play games, and chat more.

在机场，贵宾厅里面的人大多在阅读，而普通候机区全都在玩手机。那么，到底是人的位置影响了行为呢，还是行为影响了位置呢？
At the airport, people in the VIP lounge are mostly reading, while those in the general waiting area are all playing with their phones. So, is it a person’s position that influences their behavior, or does behavior influence their position?

3、商人带两袋大蒜到某地，当地人没见过大蒜，极为喜爱，于是赠商人两袋金子。
3. A merchant brought two bags of garlic to a place where locals had never seen garlic before. They loved it so much that they gave the merchant two bags of gold.

另一商人听说，便带两袋大葱去，当地人觉得大葱更美味，金子不足表达感情，于是把两袋大蒜给了他。
Another merchant heard about this and brought two bags of green onions instead. The locals found the green onions even more delicious, and felt that gold was not enough to express their appreciation, so they gave him the two bags of garlic.

虽是故事，但生活往往如此，得先机者得金子，步后尘者就可能得大蒜！善于走自己的路，才可能走别人没走过的路。
Although it’s a story, life is often like this: those who seize the opportunity get gold, while those who follow may only get garlic! Being good at walking your own path may lead you to a path that others have not taken.

4、某人买了一坛好酒，放在小院，第二天，酒少了1/5，便在酒桶上贴了不许偷酒四个字。
4. A person bought a jar of good wine and placed it in the courtyard. The next day, ¹⁄₅ of the wine was missing, so they posted a note on the wine barrel saying “No stealing.”

第三天酒又少了2/5，又贴了偷酒者重罚。第四天，酒还是被偷，于是贴尿桶二字，看谁还喝。
On the third day, ²⁄₅ of the wine was gone, so they added a note saying “Heavy punishment for stealing wine.” On the fourth day, the wine was still stolen, so they changed the label to “Urine barrel” to see who would still drink it.

第五天他哭了。桶满了。
On the fifth day, he cried. The barrel was full.

……故事还没完，第六天，他再次在酒桶上贴了不许偷酒四字。那一天很多人都哭了。
…The story is not over yet. On the sixth day, he once again posted the words “No stealing wine” on the wine barrel. Many people cried that day.

5、营销策略就是卖“贪”和“怕”
5. Marketing strategy is about selling “greed” and “fear.”

1、对于富人来说：他们怕产品不安全、怕没档次、怕没面子、怕没别人好，请抓住这个心理推销；
1. For the rich: They fear product insecurity, lack of class, loss of face, and not being as good as others. Seize this mentality for promotion.

2、对于一般客户来说：他们贪便宜、贪赠品、贪打折、贪比别人划算、贪省到了钱，请抓住这个这两大心理推销！
2. For general customers: They are greedy for cheap prices, free gifts, discounts, better deals than others, and saving money. Seize these two major mentalities for promotion!

6、一富豪到华尔街银行借5000元贷款，借期两周，银行贷款须有抵押，富豪用停在门口的劳斯莱斯做抵押。
6. A wealthy man went to a Wall Street bank to borrow $5,000 for a two-week loan. The bank required collateral, so the wealthy man used his Rolls-Royce parked at the entrance as collateral.

银行职员将他的劳斯莱斯停在地下车库里，然后借给富豪5000元，两周后富豪来还钱，利息仅15元。
The bank clerk parked his Rolls-Royce in the underground garage and then lent the wealthy man $5,000. Two weeks later, the wealthy man came to repay the loan with an interest of only $15.

银行职员发现富豪帐上有几百万，问为啥还要借钱，富豪说：“15元两周的停车场，在华尔街是永远找不到的。”
The bank clerk found that the wealthy man had millions in his account and asked why he still needed to borrow money. The wealthy man said, “A $15 parking lot for two weeks on Wall Street is impossible to find.”

7、一是做事成功，二是做人成功。
7. First is success in doing things, and second is success in being a person.

做人不成功，成功是暂时的；
If you are not successful as a person, success is only temporary.

做人成功，不成功也是暂时的。
1. Success in life is achieved, and if not, it is only temporary.

要做事，先做人。
2. To accomplish tasks, one must first be a good person.

丘吉尔说，成功根本没有秘诀，如果有的话，就只有两个：一是坚持到底，永不放弃；二是当你想放弃的时候，请回过头来再照着第一个秘诀去做。万事只怕有心人。
3. Churchill said, “There is no secret to success. If there is, it lies in two things: first, never give up, and second, when you want to give up, just go back to the first secret and continue.”

8、保龄球投掷对象是10个瓶子，你如果每次砸倒9个瓶子，最终得分90分；而你如果每次能砸倒10个瓶子，最终得分240分。
4. A person with determination can accomplish anything.

社会记分规则就是这样：只要你比别人稍微优秀一点，能再多坚持一会，就赢得更多机会。
5. Bowling involves knocking down 10 pins. If you knock down 9 pins each time, you’ll score 90 points; but if you can knock down all 10 pins, you’ll score 240 points.

这种机会叠加就是人生效应的逐级放大，最终造成人与人之间巨大的落差。
6. The social scoring system is like this: if you are just a little better than others and can persist a little longer, you will gain more opportunities.

9、卖冰激淋必须从冬天开始，因为冬天顾客少，逼迫你降低成本改善服务。
7. This accumulation of opportunities is the amplification of life’s effects, eventually creating a huge gap between people.

如果能在冬天中生存，就再也不会害怕夏天的竞争；同样只有吃过苦才知道享受生活美好。
8. Selling ice cream must start in winter because there are fewer customers, forcing you to reduce costs and improve service.

想在顺境中事业能蒸蒸日上，就必须在逆境中经过一番锤炼，这就是著名企业家王永庆提出的“冰激淋哲学”。
9. If you can survive the winter, you will no longer fear the competition in summer; similarly, only those who have experienced hardships can appreciate the beauty of life.

10、有些所谓的奢侈品成本大概也就400——600元，卖价却达到6万！富豪们依然趋之若鹜。啥叫名牌？成本价后面加一个0的，就叫名牌。
10. To thrive in favorable circumstances, one must be tempered by adversity. This is the “ice cream philosophy” proposed by the famous entrepreneur Wang Yongqing.

成本价后面加两个0的，就叫奢侈品。成本价后面随便想加几个0就加几个0的，就叫文物。
11. Some so-called luxury goods have a cost of about 400-600 yuan, but their selling price reaches 60,000 yuan! The wealthy still flock to them. What is a famous brand? It’s something that has an additional 0 added to the cost price. A luxury brand is one with two additional 0s added to the cost price, and a cultural relic is one with any number of 0s added to the cost price as desired.