Business innovation is an organization’s process for introducing new ideas, workflows. methodologies, services or products. Like IT innovation, which calls for using technology in new ways to create a more efficient and agile organization, business innovation should enable the achievement of goals across the entire organization, with sights set on accomplishing core business aims and initiatives. Innovation often begins with idea generation, wherein ideas are narrowed down during brainatorming sessions, after which leaders consider the business viability. feasibility and desirability of each idea. Business innovation should improve on existing products. services or processes, or it should solve a problem; or it should reach new customers. Recent examples of business innovation include the introduction of the Dyson vacuum cleaner, whose creator and namespace J ames Dyson declared in advertisements that he set out to build a better product by applying industrial cyclone technologies to the household appliance.
商业创新是一个组织引入新想法、工作流程、方法、服务或产品的过程。就像IT创新一样，要求以新的方式利用技术，创造一个更高效、更灵活的组织，商业创新应该能够实现整个组织的目标，着眼于实现核心业务目标和计划。创新通常始于想法生成，在头脑风暴会议上缩小想法范围，之后领导者们考虑每个想法的商业可行性、可行性和可取性。商业创新应该改进已有的产品、服务或流程，或解决问题，或触及新客户。最近的商业创新例子包括戴森吸尘器的推出，其创造者詹姆斯·戴森在广告中宣称他通过将工业旋风技术应用于家用电器来构建更好的产品。

The purpose of the business innovation process is to create value for the organization. That value can come from creating new revenue opportunities or driving more re venue through existing channels; from creating efficiencies that save time, money or both; or from improvements to productivity or performance. In short, innovation should lead to higher profits , Additionally, the results of an organization’s innovation process should yield a competitive advantage; it should help the organization to grow and reach—or, better still, exceed—strategi c objectives.
商业创新过程的目的是为组织创造价值。这种价值既可以来自创造新的收入机会或通过现有渠道推动更多收入；也可以来自创造节省时间、金钱或两者兼具的效率；还可以来自提高生产率或绩效。简言之，创新应该导致更高的利润。此外，组织创新过程的结果应该带来竞争优势；它应该帮助组织增长并达到或甚至超越战略目标。

Innovation and invention are closely linked, but the two term s are not interchangeable. An invention is an entirely new creation. The process of business innovation can produce an invention. but the term is broader in scope and includes the application of an existing concept or practice in a new way, or applying new technology to an existing product or process to improve upon it. To better understand the difference, consider this:The telephone is an invention, but the smartphone is an innovation.
创新和发明密切相关，但两个术语并不是可以互换的。发明是一个全新的创作。商业创新过程可以产生一个发明，但这个术语的范围更广，包括以新的方式应用现有概念或实践，或将新技术应用于现有产品或流程以改进它。为了更好地理解区别，请考虑以下案例：电话是一种发明，但智能手机是一种创新。

Business innovation can also be classified as either revolutionary or evolutionary. Revolutionary business innovation yields a drastic change in a product, service, process, etc. which often destroys or supplants an existing business model. This is also known as radical innovation. Evolutionary or incremental innovation involves smaller, more continuous improvements that, while important, are not drastic enough to shift a company or market into a new paradigm. Disruptive innovation is a category that emphasizes the destructive aspect of revolutionary innovation;this term applies to business innovation that leads to the creation of a new market that displaces an existing one or, similarly, a significant upheaval in a category of products or services.
商业创新也可以被分类为革命性的或演化性的。革命性的商业创新产生了产品、服务、流程等方面的 dr 剧变，通常摧毁或取代现有的商业模式。这也被称为激进创新。演化性或渐进式创新涉及较小、更连续的改进，虽然重要，但不够激烈以至于将公司或市场转变为新的范式。颠覆性创新是一个强调革命性创新破坏性方面的范畴；该术语适用于导致创造一个取代现有市场的新市场或在某一类产品或服务领域引发重大动荡的商业创新。

Business innovation, like most business initiatives, has both benefits and risks. Organizations should recognize on the negative side that the business innovation process can be a costly undertaking that does not always produce a return on investment (ROI); that ideas considered likely to succeed could will fail; and that stakeholders could fight the changes required to be successful. On the other hand, organizations need to wei gh those risks against the benefits of business innovation.
创新如同大部分商业举措一样，具有利与弊。组织应该认识到在负面方面，商业创新过程可能是一项成本高昂的工作，不一定总能产生投资回报；被认为会成功的想法有可能失败；相关利益相关者有可能抵制成功所需的改变。另一方面，组织需要权衡这些风险与商业创新的好处。

1. What does the underlined word in the first paragraph mean?
   A. Persuashility. B. Scarcity. C. Generality. D. Practicability.
   答案：D

2. What is the purpose of business innovation?
   A. Create value benefits for the enterprise.
   B. Reform the management structure of enterprises.
   C. Encourage staff to make more inventions.
   D. Upgrade the product performance.
   答案：A

3. Which of the following is true about innovation and invention?
   A. They are essentially the same concept.
   B. They can replace each other in the context.
   C. They can bring hu ge commercial benefits.
   D. They are closely related but have different conceptual scopes.
   答案：D

4. What is the main content of this passage?
   A. The precautions for brainstorming meeting.
   B. The considerations for business innovation.
   C. The difference between innovation and invention.
   D. The revolutionary change in business innovation.
   答案：B